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Budgeting vs. Forecasting: The Power of a Rolling Forecast
Most businesses sit down once a year to build a budget for the following year and then spend the next 12 months measuring performance against a plan that was already out of date three months later or they don’t even create a budget at all. Especially in today’s market, change is happening quicker than ever, markets shift, clients leave and opportunities appear. Yet, the annual budget which was built on assumptions that are now months old, carries on as the benchmark for your
Ben Davies
Jun 13 min read
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